AI Visibility Audit
Fixed feeA measured answer to the question most firms cannot answer today: when someone asks an AI tool for a lawyer who does what you do, where you practice, who gets named? The audit finds out, explains why, and sequences the fixes.
If the audit does not surface at least five specific fixes, it is free.
What is included
- A panel of 15 to 30 questions matched to your practice area and location, run across ChatGPT, Perplexity, Gemini, and Google's AI Overviews, with screenshots of the answers.
- A technical crawl of your site: AI crawler access, structured data, server rendering, page speed, and llms.txt.
- An answer-structure review of your top practice-area pages: do they answer the questions the engines are being asked.
- Competitor citation analysis: which firms and which pages get cited instead of yours, and the measurable reasons.
- A presence check across the legal directories AI engines lean on: Avvo, Justia, FindLaw, your state bar listing, Google Business Profile.
- A prioritized fix list and a walkthrough call.
How it runs
- A short intake: practice areas, locations, and the competitors you actually lose cases to.
- The question panel and the site crawl run; findings get compiled and scored.
- The report is delivered for you to read first.
- A walkthrough call: what the evidence says, what to fix first, and what it costs if JurisLabs does the fixing.
What you get
A written AI Visibility Report: where your firm appears (and does not) across four AI platforms with screenshots, a technical audit of how readable your site is to AI crawlers, a competitor citation comparison, and a prioritized fix list.
About 1 to 2 weeks from intake to the walkthrough call.
A good fit if
- You want to know, with evidence, whether AI tools recommend your firm or your competitors.
- You pay for SEO and want a second opinion on whether it covers AI search.
- You want a fix list you could hand to any web person, not a sales pitch.
Not the right fit if
- You want guaranteed rankings or citations. No honest provider sells those.
- You already have an audit and know your gaps. Start with the Foundation Sprint.
Examples
- A three-attorney injury firm asks why ChatGPT names two competitors for accident questions in its county and never names it. The audit traces the answer to a firewall silently blocking AI crawlers and to pages with no structured data, both fixable in a week.
- A family law firm ranks on page one of Google but never appears in AI answers. The audit shows its pages bury the answer under long preambles, while every cited competitor answers the question in the first paragraph.
- An estate planning solo learns her strongest competitor gets cited from a Justia profile, not the firm's own site. Her fix list starts with directory presence, not new content.
What is not included
- Implementation. The audit tells you what to fix; the Foundation Sprint or a retainer does the fixing.
- Classic SEO rank tracking. The focus is AI citations and the technical layer under them.
- Any legal or ethics advice.
Talk it through
Book a free call. You will leave knowing whether this is the right starting point for your firm, even if you never hire JurisLabs.