Common questions about AI visibility and your firm
Straight answers on AI search, SEO, web design, safety, and cost, for firms that want to be found.
What is AI visibility, or GEO?
GEO, or generative engine optimization, is the work of making your business understandable and useful to AI answer engines such as ChatGPT, Perplexity, Gemini, and Google's AI Overviews. It includes clear answers on your site, strong technical foundations, structured data, and content backed by real expertise.
We already pay for SEO. Does that cover AI search?
Not always. SEO remains important, but AI answers use different systems and sources. JurisLabs can assess where your business appears, what those systems can understand about you, and which improvements are worth making first.
Can you guarantee that my business shows up in ChatGPT?
No. AI answers change with the models and the question. JurisLabs focuses on the measurable work that supports visibility, then tracks what changes so you can see what is working.
Do I need a new website?
Not always. If your site is technically sound, the right work may be content, structure, tracking, or crawler access. A rebuild makes sense when the current site is slow, difficult to update, or cannot support the work you need.
Who writes the content?
JurisLabs can turn your team's knowledge into drafts and a repeatable review workflow. Nothing goes live until you have reviewed and approved it.
Is it safe to put business information into AI tools?
It depends on the tool, its settings, and the information involved. JurisLabs reviews data handling, chooses appropriate tools, and designs workflows so your team knows what belongs where.
What does it cost?
Fees are agreed up front. Strategy and build work are scoped as projects, while ongoing visibility work runs month to month. You will get a direct recommendation and quote before any work starts.